1 - ANALYSIS
Examine requests, set goals and look for possible solutions.

2 - PLANNING
Cost estimation, schedule with intermediate steps.

3 - CONCEPT & DESIGN
Study and definition of the creative elements: layout, character design (as required), research of style guides and contents.

4 - PRESENTATION
Report different proposals to the client.

5 - DEVELOPMENT & FINALIZATION
Definition of the sketched elements: font choice, revision of drawings, accurate coloring, photo-retouch, etc..

6 - REVIEW
Comprehensive review of files, confer with the client about possible modifications.

7 - FINAL CHECK-UP
Delivery of files and preparation for printing (if necessary).